Esther Day is a holiday, but it is not about metaphors. It is not about gestures. Instead of mass produced greeting cards and baked goods, it calls for an uncommon honesty and bravery.
As the story goes, John and Hank Green asked Nerdfighter Esther Earl (now a published author) to decide how the community would celebrate her birthday every year. Given the opportunity to create a holiday, Esther chose to make it about love, family, and friends. When John uploaded the first annual video in August of 2010, he said “The words we use to describe the things we feel matter. […] So maybe Esther Day is the day where we think, ‘who do I love who I have trouble saying I love you to?’”
Esther passed away from thyroid cancer later that month; she was sixteen.
Since then, Nerdfighters have participated in Esther Day, celebrating the power and importance of love. Videos are uploaded, songs are sung, and we tell the people we love that we love them in no uncertain terms.
It sounds simple enough. In truth, it often comes as a challenge – being honest and unapologetic about love almost feels counterintuitive sometimes. We flee vulnerability.
This campaign – like Esther Day – is about changing that.
On Esther Day, we act for love: to uplift each other and create a more positive fandom; to empower and inspire our community; and to increase empathy. Our goal is nothing less than to make Esther Day a globally recognized, baggage-free holiday about love and gratitude.
In the months leading up to Esther Day, we want to make this community an everyday celebration of our favorite holiday. We want you to join in.
Before Esther Day:
- Plan your projects and share your plans to inspire others.
- Attend a Nerdfighter or HPA Chapter meetup celebrating Esther Day.
- Watch this space for more ways to get involved. When you post, make sure to use #EstherDay!
On Esther Day (August 3rd)
- Tell a friend or family member that you love them: pick up the phone, make a YouTube video, send them a text, an email, an owl, or some treacle tart.
- Post your final #EstherDay projects online to share them with the world.
You can check out the Esther Day Project page to see some past projects.
This is what it comes down to: love is awesome. Love is important. Love is what saved the wizarding world and, long before that, its residents. Fandoms become communities when we celebrate loving not just a book or a movie, but each other.
Whether it’s via owl post, social media (#EstherDay) or at LeakyCon in Orlando, please join us in celebrating love and celebrating each other during this year’s Esther Day.